From January 1, the government has made star labelling mandatory for select household appliances, marking a significant step toward improving energy efficiency and reducing electricity consumption across the country. The move, implemented under the Bureau of Energy Efficiency (BEE), aims to help consumers make informed purchasing decisions while supporting India’s broader climate and energy-security goals.

Star labelling rates appliances on a scale—typically from one to five stars—based on their energy efficiency, with higher stars indicating lower power consumption. Appliances covered under the mandate include commonly used products such as air conditioners, refrigerators, televisions, ceiling fans, and washing machines. Manufacturers are now required to clearly display the star label on products sold in the market, detailing energy use and efficiency levels.

The government believes the policy will deliver long-term benefits for both consumers and the power sector. Energy-efficient appliances may cost more upfront, but they significantly reduce electricity bills over time. At a macro level, widespread adoption of efficient appliances can lower peak power demand, reduce dependence on fossil fuels, and cut carbon emissions.

For manufacturers, the mandate raises compliance requirements but also encourages innovation and competition around energy-efficient designs. Industry experts say the regulation will gradually phase out inefficient models and push the market toward greener technologies.

As energy costs rise and sustainability becomes a priority, mandatory star labelling is expected to play a crucial role in shaping responsible consumption and accelerating India’s transition to a more energy-efficient economy.